[PDF/Kindle] Franchise: The Golden Arches in Black America by Marcia Chatelain

Franchise: The Golden Arches in Black America by Marcia Chatelain

Download free books in pdf format Franchise: The Golden Arches in Black America 9781631493942

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  • Franchise: The Golden Arches in Black America
  • Marcia Chatelain
  • Page: 336
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9781631493942
  • Publisher: Liveright Publishing Corporation

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Download free books in pdf format Franchise: The Golden Arches in Black America 9781631493942

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King’s assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

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In her new book Franchise: The Golden Arches in Black America, history professor Marcia Chatelain traces what she calls the hidden history of the relationships between the struggle for civil rights and the expansion of the fast food industry. Franchise: The Golden Arches in Black America — MAAH
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From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in  A silver lining for the golden arches in Black America - The
Among them were white-owned McDonald's franchise owners, who were concerned that they would become greater targets of their  Franchise: The Golden Arches in Black America: Chatelain
Franchise: The Golden Arches in Black America is a surprising study of how McDonald's restaurants assisted black entrepreneurs. It is written by a fine historian of the black experience, Marcia Chatelaine, a professor in the History Department at Georgetown University. Franchise: The Golden Arches in Black America by - eBay
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